EMAIL MARKETING re-design

LILY & ROO

A refined welcome flow and campaign redesign to match Lily & Roo’s elegant, modern aesthetic.

EMAIL MARKETING re-design

LILY & ROO

A refined welcome flow and campaign redesign to match Lily & Roo’s elegant, modern aesthetic.

THE BEFORE & AFTERS

The Wedding Gift Shop

A cleaner, more strategic design built to improve click-throughs and drive stronger conversion — all while staying true to Lily & Roo’s refined, premium look.

The Wedding Collection

A fresh, eye-catching template that stands out in a busy inbox, more engaging than their usual sends, with clear CTAs designed to drive higher click-through rates.

Say I Do in Lily & Roo

A new, improved design featuring clear sections and a smooth, easy-to-read flow that naturally guides the reader’s eye through the email, making key messages and CTAs stand out.
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